WITH the region basking in the hottest June for 40 years, Severn Trent has confirmed that water usage has increased significantly.
Customers are using millions of litres more water every single day and they are asking gardeners to put their sprinklers away, take a shower instead of a bath and avoid washing cars.
The call comes in a bid to avoid water pressure dropping during peak periods of demand although the company says water supplies are currently healthy.
That water however, needs to be treated through its treatment works before being pumped into supply.
As fast as this is being done it is being used by customers which can cause isolated areas of low pressure for people.
The company has increased its production capacity by millions of extra litres a day, but it’s also asking to customers to be neighbourly and use their water carefully.
Spokesman Doug Clarke said: “Demand for water is massively up and while we have lots of water available and our reservoir levels are healthy, people are using water as fast as we can treat and pump it into supply.
“This is particularly the case during peak demand in the morning and evenings when we want to ask customers to restrict their supply so we can avoid areas of low pressure.
“We know how tempting it is to fill the paddling pool up, or get the sprinkler going, but to put things into perspective, a sprinkler can use as much as 1,000 litres of drinking water in just one hour.
“We urge everyone to play their part and be extra careful with their water, especially during peak times.”
