THE Range in Redditch has confirmed the launch date of its brand new-branch of Iceland Foods, which will open within the store on Friday July 24.
In addition to the essential items across DIY, hardware, petcare and cleaning products the store will start selling the complete Iceland Foods offering, including fresh fruit and vegetables, dairy, meat and store cupboard staples.
The Iceland launch at The Range in Redditch follows a strategic alliance in August 2018.
The launch, together with simultaneous launches at two other branches in Cannock and Carlisle, will bring the total number of Iceland Foods across The Range estate to 60.
With the addition of Iceland, changes have been made to other departments in the store to make it easier for customers.
In line with current Government guidelines, additional measures are in-place to make it safe for staff and customers, with social distancing markers to help people stay at least two metres apart, sanitising stations at the entrance and contactless card payment where possible.
Ken Williams, manager of the Kingfisher Shopping Centre said: “We are delighted about the introduction of Iceland to The Range.
“It serves as a fantastic addition to our current offering and we’re sure that both the frozen and fresh food, as well as the bakery will be well received by our visitors.
“It’s really positive to welcome a big brand retailer during these challenging times and is a testament to the ongoing appeal of Kingfisher and Redditch town centre as a whole.”
Growth in the retail sector during these trying economic times is a mark of the leadership of owner and founder of The Range, Chris Dawson who said: “The Range’s massive non-food selection combined with Iceland’s unique food offering will provide customers with all their everyday essentials under one roof.
“I think our customers will be surprised and delighted to view the extent and quality of Iceland’s food selection when it opens later this month. We are certain that it will have a positive impact on footfall within the Shopping Centre.”