FOLLOWING a period of exceptional growth, Redditch-born AYBL has unveiled its expanded headquarters.
The expansion, which took more than three months to complete, will facilitate the business in meeting increased demand for its women’s gymwear offering, with capacity to ship up to 120,000 products internationally each month.
The Broad Ground Road HQ will be home to a new-look office that will house AYBL’s growing workforce, which has increased by 500 per cent over the past year. Packing and distribution operations will be based from the new 23,000 square ft warehouse space.
A new studio is also underway, which will play a central role in the brand’s in-house creative shoots.
AYBL co-founder, Reiss Edgerton, who launched the brand with his brother Kristian in 2018, said: “The past year and a half has certainly presented many challenges, but as we start to come out of the other side, the expansion of our headquarters was an essential step in ensuring continued business growth.
“Having expanded the team by 25 over the past year, we’re excited to the take AYBL to the next level, something that our upgraded headquarters will play a key role in facilitating.”
Kristian said: “Stepping into our new HQ for the first time was a really proud moment, having started the business with my brother from our living room just three years ago.
“We’ve worked so hard to bring our customers products that offer affordable quality and I’m so excited to see AYBL go from strength to strength.
Visit www.beaybl.com for more information.
