Average speed cameras approved to monitor the A435 - The Redditch Standard

Average speed cameras approved to monitor the A435

Redditch Editorial 3rd Dec, 2021   0

AVERAGE speed enforcement cameras are to be installed along the A435 in Studley in a bid to stop speeding motorists.

The road is one of four selected by Warwickshire County Council due to the high number of personal injury collisions caused by excessive vehicle speeds.

Over a five year period, 129 personal injury collisions have occurred along the routes.

The cameras will be sited from Studley Cricket club, south to the junction with the A422 at Arrow, covering an area part of which has already caught thousands of speeding drivers.




The news will be welcomed by residents and businesses from Studley through to Kings Coughton which have long complained of speeding and heavy use by juggernauts.

Research shows that Average Speed Enforcement Cameras are very effective at helping reduce vehicle speeds and improving driver behaviour.


In Warwickshire, between January 1, 2018 and December 31, 2020, 39 people were killed and 285 seriously injured in collisions where speed and/or loss of control was recorded as a contributory factor.

Road Safety Analysis found that on average, the number of fatal and serious collisions decreases by 36 per cent after average speed cameras are introduced, while personal injury collisions are reduced by 16 per cent.

Instead of capturing speed in a single flash, average speed cameras record a vehicle’s speed at the entry and exit points of the route, and then calculates the average speed over the length of the route.

Vehicles are identified through automatic number plate recognition.

Studley District Councillor Neil Edden, who has long campaigned for the cameras said: “Credit for this must go to former county councillor Clive Rickhards and a local resident, James Gould who first started the campaign.

“Hopefully the cameras will solve the issue of speeding through the village and perhaps encourage drivers, especially of HGVs, to find an alternative route.”

Other areas receiving the cameras are all in north Warwickshire.

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