ALCESTER High Street has been put forward for the Great British High Street Awards 2018 by community group Visit Alcester.
The market town has plenty to offer says the group’s chair, and resident of 22 years, Sarah Bassett.
“It’s a worthy contender because it’s at the heart of our community,” she said.
“A huge team of volunteers keep our High Street looking fabulous all year round and together we manage to hold a huge array of festivals.
“We have the Alcester Food Festivals, the Street Market and Alcester Motor Show which all bring in huge crowds.”
It’s not the first time the town’s High Street has been recognised for its character.
In 2015 it won a Rising Star award, something viewed as an incredible achievement for a small market town.
“We vowed that one day we would apply again but next time we would be going for top prize,” said Sarah.
“I think it has come on leaps and bounds since then.”
High streets across Britain need to hit certain standards to be in with a chance of winning.
They must excel in categories ‘Community’, ‘Environment’, ‘Customer Experience’ and ‘Digital’.
“I think we will do well because we have a real sense of community, provide excellent service in our shops and are up to date with all of the latest technology,” added Sarah, who also paid tribute to the “great characters” who “make it what it is.”
Shortlisted finalists for the overall prize will be announced in the next two weeks.
The final 13 high streets will then enter a public vote, with the winner picking up £10,000 for the community.
Residents can show their support by using the hashtag – #MyHighStreet on Twitter.
