Worcestershire kids cash in on more than £100 of holiday treats per holiday.
According to the survey by money saving website Voucherbox.co.uk 61 per cent of Worcestershire parents spend more on their kids than themselves on holiday.
While 51 per cent of families opted for self-catering options when away in a bid to save money, the survey estimated that most parents spent around £116 on treats for each child.
Top choices to keep the kids happy included buying ice cream (21 per cent) and buckets and spades (16 per cent)
