Redditch cycle race a viewing hit

By Connie Osborne Thursday 03 July 2014 Updated: 04/07 09:09

Latest News

Buy photos » Business support is needed to help secure the return of the Tour Series to Redditch. Picture by Marcus Mingins 2314015MMR16

REDDITCH'S Tour Series event was watched by more people than any other national round.

With a peak audience of 379,000 watching the evening highlights of the cycle event on ITV4 the day after it took place on June 3, the Redditch round officially received the highest number of viewers for the whole series.

The amount of people who came to the event in the town centre is still unknown, but organisers Sweetspot believe it was also one of the best attended rounds.

Ed Dursley, Worcestershire County Council's Tour Series project manager, said: "This is very promising and we thank people of Redditch and the wider region for supporting this event.

"Our marketing clearly worked with the television figures and attendance figures and we look forward to receiving our final economic impact assessment."

Members of Choose how you move, who originally bid for the cycle event to come to the borough, are currently looking into continuing the race for next year and are appealing for sponsorship from businesses.

Any business interested in a sponsors pack should email edursley@worcestershire.gov.uk

Share This

Popular »

1 A hero remembered as conflict flag is lowered

2 Friends hit the small screen

3 Town centre chuggers face fresh crackdown

4 Siblings remembered through heart charity

5 Clean diet is a real feast for charity

More news »

Council Tax claim is a scam

BOGUS callers are targeting homeowners claiming they can

Last ditch bid to save piece of history

A LAST ditch bid is being made to

Multi-million pound boost for county economy

A SERIES of key projects to boost the

Woman threatened during break-in

A BURGLAR threatened an elderly woman while another

Regional news »


Bromsgrove Standard
Alton Towers Halloween spectacular

VISITING your favourite theme park always guarantees a day packed ...

Worcester Observer

Visit the Worcester Observer website for the latest.

Stratford Observer
Dad of fallen paratrooper goes to Afghanistan in memory

THE FATHER of fallen paratrooper Conrad Lewis has made an ...

Evesham Observer
Knives in car lead to unpaid work

A FATHER-of-two who hid a kitchen knife under his car ...