Redditch cycle race a viewing hit

By Connie Osborne Thursday 03 July 2014 Updated: 03/07 11:11

Latest News

Buy photos » Business support is needed to help secure the return of the Tour Series to Redditch. Picture by Marcus Mingins 2314015MMR16

REDDITCH'S Tour Series event was watched by more people than any other national round.

With a peak audience of 379,000 watching the evening highlights of the cycle event on ITV4 the day after it took place on June 3, the Redditch round officially received the highest number of viewers for the whole series.

The amount of people who came to the event in the town centre is still unknown, but organisers Sweetspot believe it was also one of the best attended rounds.

Ed Dursley, Worcestershire County Council's Tour Series project manager, said: "This is very promising and we thank people of Redditch and the wider region for supporting this event.

"Our marketing clearly worked with the television figures and attendance figures and we look forward to receiving our final economic impact assessment."

Members of Choose how you move, who originally bid for the cycle event to come to the borough, are currently looking into continuing the race for next year and are appealing for sponsorship from businesses.

Any business interested in a sponsors pack should email edursley@worcestershire.gov.uk

Share This

Popular »

1 Tax disc replacement launched

2 Alex downgrade consultation delayed

3 Calls for swimming lesson cost reduction after teen's death

4 Fire chiefs set to move to police headquarters

5 Sat nav reliance ups response times

More news »

Drugs seized in Redditch

A QUANTITY of cannabis and suspected Class A

Weeks of rail disruption set to start

RAIL users are being reminded there will be

Governors still to decide on admission change

GOVERNORS at Tudor Grange Academy Redditch have delayed

Cricket club vandalised

UP TO £15,000 of damage has been caused

Regional news »


Bromsgrove Standard
Cat sanctuaries across county facing crisis point

HUGE numbers of mistreated and abandoned cats are pushing rescue ...

Worcester Observer

Visit the Worcester Observer website for the latest.

Stratford Observer
More than £1.2million spent by SDC on planning appeals

MORE than £1.25 million has been spent on planning appeals ...

Evesham Observer
Cutting costs on county agenda

A SWATHE of new cuts are on the way as ...