Red boost to business could be repeated

By Harriet Ernstsons Friday 21 February 2014 Updated: 21/02 09:49

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Buy photos » Chamber chairman Sam Rath enjoys a red-themed cuppa with Fat Cats owner Will Apps. Picture by Marcus Mingins 0814005MMR

AN EVENT which saw Alcester turn red in a bid to boost business could be repeated, organisers say.

Sam Rath, chairman of the Alcester Chamber of Trade and Commerce, said the Paint The Town Red campaign had been so successful they hoped to run it again next year if companies provided their backing.

Money from Operation Footfall, provided by Warwickshire County Council, was used to help display flags and balloons up the High Street with the majority of the shops and eateries making window displays and fund-raising for the British Heart Foundation as part of the charity’s Ramp Up The Red day which coincided with the campaign.

A red-themed tea party was also held on Saturday (February 15) to further boost trade.

Mr Rath told the Standard: “It was extremely well supported by the majority of the businesses which was really pleasing. It was remarkable to see the town painted quite so red.

“Generally all the people I’ve spoken to thought it was a great idea. Everybody said how well the town looked, particular when the weather has been so miserable it was great to see that response.”

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