By Harriet Ernstsons Friday 01 November 2013 Updated: 01/11 07:22
ALCESTER could benefit from a new push to promote the whole of South Warwickshire to tourists.
Shakespeare’s England is a new not-for-profit partnership created with the aim of promoting the whole area through national marketing campaigns, a programme of overseas visits and other partnerships to improve overall visitor experience and transport links.
Attractions such as Ragley Hall, Coughton Court and Billesley Manor Hotel, as well as market towns and villages including Alcester, are expected to gain from being members of the organisation as it will expose them to potential visitors from all over the globe.
The partnership has been backed by Stratford-on-Avon and Warwick District Councils and includes around 100 businesses.
Coun Alison Brown, tourism co-ordinator for Alcester Town Council, backed the move.
“I feel it is very important for towns such as Alcester to have an inclusive marketing approach with Stratford and Warwick to encourage visitors and tourists to explore the whole county and experience all the region has to offer.”
Partnership chairman David Collins said: “Businesses large and small are passionate about promoting and managing this destination properly.
“We look forward to working in partnership to make Shakespeare’s England a truly successful destination, attracting more visitors from across the UK and around the world.”
Coun Maurice Howse, responsible for enterprise on Stratford District Council, added: “The district council believes it is through this public-private partnership approach the best results can be achieved for us all. There is no doubt that it will support our local businesses and develop the local economy by producing growth and jobs.”
Visit www.shakespeares-england.co.uk for more information.
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