By Ian Dipple Friday 20 September 2013 Updated: 20/09 08:54
A BEER maker near Alcester has unveiled its new brewery which has enabled the launch of its first product for five years.
Purity Brewing Co has invested £1.5million in its Spernall Farm base which will not only make the brewing process more efficient but expand capacity from 12,000 brewers barrels currently to up to 30,000. It is also hoped in time it will create up to 17 new jobs.
The company has built its success over the last eight years on producing three quality beers - Pure Gold, Pure UBU and Mad Goose - but is now using the investment to launch its first ever craft keg beer called Longhorn IPA in mid-October. It will be followed by a black beer in November and the company's first lager product, probably around Easter time next year.
The semi-automated Braukon brewing system has been imported from Germany and will allow Purity to produce the equivalent of 140,000 pints of beer a week, a 150 per cent increase on the old set-up.
It also has environmental benefits as all waste products are recycled through a nearby pond and wetland system which has been expanded to cope with the increased volume of water.
Managing director Paul Halsey, who was born and bred in Alcester, said: "We had capacity issues and we got to the point last Christmas where we were unable to brew anymore beer.
"Customers were asking for more beers from us and demand was also coming from other groups in the off trade asking to sell more of our beers. The craft keg market has really exploded in the UK, there's now a real pushback against the commercial brands. Consumers want a better quality of beer. The new brewery allows us to be more flexible in the different styles of beer we can brew and is more efficient so lowers our carbon footprint."
The brewery was officially opened by Keith Bott, chairman of SIBA (Society of Independent Brewers Association), on Saturday (September 14) in front of invited guests including members of Alcester Court Leet who performed their tasting duties.
"We've been quite successful and what started as three people here is now 23 people and we've got an ambition now to grow the business around our values of quality and consistency," Mr Halsey added.
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