By Harriet Ernstsons Monday 02 September 2013 Updated: 03/09 16:37
POWERFUL messages about violent crime are set to be displayed in Redditch pubs as part of a police crackdown.
The Call Time On Violent Crime campaign will see posters and beer mats distributed across the whole of the West Mercia Police area, including clubs off-licences, community centres and hospitals, in a bid to reduce the amount of people losing control through excessive drinking.
Detective Chief Inspector Jason Wells said incidents of violent crime had been steadily falling in most parts of the force in recent years and officers wanted to maintain that momentum.
A total of 588 incidents have happened since April 1 this year compared to 681 in the same period last year. This compares to 2,495 across the whole area in the past few months compared to 2,848 for the same time in 2012.
DCI Wells added: "A high percentage of assaults involving injury are triggered by people under the influence of alcohol. We are not saying 'don't drink' but we are urging people to exercise some self-control and common sense.
"The posters and beer mats will be distributed widely to help get the message across. They are quite graphic, designed to catch people's attention. We hope people will heed the advice which is well intended for all concerned.
"The majority of violent crime takes place at night. People should be able to enjoy the night time economy without fear of becoming involved in disorder. We would strongly advise people not to instigate or become involved in any kind of disturbance."
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