By Harriet Ernstsons Wednesday 28 August 2013 Updated: 28/08 17:00
FORMER TOWIE star Lydia Bright is expected to draw in the crowds this week at Redditch's shopping centre with the launch of her pop-up shop.
Lydia and sister Georgia opened a temporary branch of their business Bella Sorella on Wednesday (August 28) and Standard reporter Harriet Ernstsons had the chance to speak to her ahead of the launch.
Redditch is the last venue on a seven-date summer tour both of the Bright sisters embarked on this July, with the aim of making their Essex-based shop more accessible to residents across the UK.
The destinations were picked using their website statistics which showed cities where their clothing was most popular, with Birmingham and the surrounding areas being one of the key location for sales.
Lydia said: "We decided a summer tour would be amazing to visit all of the places where we have such a strong online presence.
"Not everyone wants to travel to Essex so it's a way of them seeing the quality of our products and what we sell.
"We got in touch with the Kingfisher and the guys here were really welcoming. It's a great space to have a store with a really good mix of other stores."
So far the tour, which has visited London, Glasgow and Liverpool among others, has been extremely popular with fans wanting to buy their clothing and meet Lydia, who appeared in reality show The Only Way Is Essex until last year.
She is now concentrating on designing, with her fifth collection due out soon, and presenting with slots on two online programmes and upcoming radio work alongside her continued work with Bella Sorella, which she set up with sister Georgia two years ago.
"I am always getting approached for new ventures and new options so I never can tell what's going to happen with my life from one week to the next, but my future is definitely in fashion and presenting."
The 22-year-old said her advice to young entrepreneurs hoping to follow in her footsteps and create their own business would be to look at the funding options available.
"It is really hard when you're starting a business but there are lots of really great Government schemes for young people.
"Also make sure you're willing to put in loads of your time, it's a really full-on job and I never switch off. But I'm massively passionate about fashion, I live and breathe it.
"You have to have a drive for it and have to love what you're doing."
The store will be open today (Wednesday) from 12pm to 5.30pm, tomorrow from 9am to 7pm and Friday and Saturday from 9am to 5.30pm.
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