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By Ian Dipple Monday 04 February 2013 Updated: 06/02 11:51
A FORMER finalist on The Apprentice who won investment in her beauty firm from Lord Alan Sugar despite losing the show, has unveiled her new business in Redditch.
Susan Ma is looking for hundreds of ambassadors to join her new social sales company to sell her Tropic Skin Care products.
A pre-launch event for the Midlands was held at Southcrest Manor Hotel on Sunday (February 3) ahead of a nationwide roll out in May, which will also include the launch of a new cosmetics range.
The 24-year-old founded Tropic as a teenager selling products she would make at home with her mum on Greenwich Market.
The products are made of 100 per cent natural ingredients and are inspired by Miss Ma's upbringing in Australia where her family would make their own skin care products from surrounding plantlife.
She quit her job as a city trader to appear on The Apprentice in 2011 and despite losing out to inventor Tom Pellereau, Lord Sugar was so impressed with Miss Ma he asked her to contact him.
After giving Lord Sugar some products for his wife to try, who loved them, he was persuaded to invest £250,000 and become Miss Ma's business partner.
But what is it like working with a man who has already fired her.
"He leaves the development side to me but the business side he very much gets involved in, we see each other regularly and we email each other almost every day," Miss Ma told the Standard.
"He's a really lovely and caring man who really wants the business to work and has a passion for it."
The pair are now embarking on a mission to recruit women and men to sell the products to their friends and families by hosting pamper sessions at home, as well as taking advantage of social media sites and bloggers to spread the word.
The aim is to appeal to people looking to add to their existing income or those wanting a career change and the opportunity to run their own business.
Miss Ma added: "Lord Sugar got involved with The Apprentice to inspire the nation to do what he did and build their own businesses.
"This is his way of showing people, here it is, the products are ready, we've got the training, everything you need, so come join us and start your own business with us."
Anyone interested in becoming an ambassador for the company or for more information should call Sue Bisp, area ambassador Midlands, on 07989 782636.
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