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By Ian Dipple Tuesday 04 December 2012 Updated: 05/12 10:19
DRIVERS are being challenged to know the limit as part of this year's festive anti-drink driving campaign.
Although it is well known drink driving is a criminal offence, posters, beermats, social media and other advertising is being used at pubs and clubs across the borough to pose a series of questions to motorists about how well they know the facts around alcohol and the drink drive limit.
They include asking drivers if they could be over the limit? How many drinks are safe? and how long after they have finished drinking are they safe to drive?
Three people lost their lives and 29 were seriously injured in crashes where drink or drugs were a factor across Worcestershire over the last three years. Another 228 suffered slight injuries.
Evidence shows people who drive at twice the legal alcohol limit - 35 microgrammes of alcohol per 100millilitres of breath - are at least 30 times more likely to cause a crash than a driver who has not been drinking. Driving under the influence of drugs is also extremely dangerous and can slow reaction times and lead to erratic and aggressive behaviour.
Police say there is no foolproof way for someone to calculate whether or not they are fit to drive after drinking and the only safe amount of alcohol to drink while driving is none.
The campaign got underway last Saturday (December 1) and is being run by police forces across the West and East Midlands region. As well as increased advertising officers will be stepping up random checks on drivers at locations at any time of day or night.
Vicki Bristow, West Mercia Safer Roads Partnership's communications manager, said the campaign aimed to get people to think about the consequences of drinking and driving.
"There are still people out there who feel they can gamble with drinking and driving and think they know how much the limit is but the simple fact is, there is only one way of being sure that you are safe to drive and that is not to drink at all," she added.
"Any amount of alcohol affects your ability to drive. We would also ask people to consider other options when out drinking over the festive season."
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