Three firms win vital backing

By Ian Dipple Friday 09 November 2012 Updated: 09/11 11:01

A BRIDAL shop, café bistro and beauty academy will soon be appearing in Redditch Town Centre after three budding entrepreneurs won backing to get their businesses off the ground.

The three projects were chosen as the winners of the Pitch Your Plan scheme, run by Redditch Town Centre Partnership which is funded by £100,00 from the Government's High Street Innovation Fund and backed by Redditch Borough Council.

Full details about the winning projects or their exact locations cannot yet be announced as formal agreements still have to be confirmed but the winners have all been made verbal offers and will be based in the Church Green, Unicorn Hill or Alcester Street areas.

The bridal shop will sell a mixture of bridal wear and prom dresses and is described as stylish but affordable, while the café bistro will also have a music element to it. The beauty academy will also offer some minor cosmetic procedures as well the usual treatments.

The three business ideas were chosen after pitching to a panel of business experts. The entrepreneurs will receive a range of financial and practical support including help with rent, shop front improvements, interior fit-out, IT, free accountancy services, business mentoring, coaching, banking and support with making any planning applications needed.

Lyndsey Hadley, town centre co-ordinator and director of RTCP, said: "We’re delighted to be able to provide the help these start-up ventures need to turn their ideas into successful businesses. This is a key step in helping to revitalise the old town area and introduce a more varied offer for local people, workers and visitors to enjoy."

Ros Sidaway, also a director of RTCP, added they were considering using remaining funds to support those business ideas which were not chosen or a second round of the Pitch Your Plan scheme for entrepreneurs which were unable to submit their plans in time.

"The ideas we have chosen were on our priority list but they also all have a unique selling point and offer something a little bit different."

More information on the winners will be announced next week.

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