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By Ian Dipple Friday 09 November 2012 Updated: 09/11 11:03
THE GOLD postbox on Alcester High Street will become a permanent feature Royal Mail has announced.
Officials transformed the box outside the town's post office in the High Street in honour of Shelfield resident Nick Skelton's gold medal success, along with the Team GB showjumping team at London 2012.
It was anticipated the postbox would be returned to its traditional red colour at some point but following the positive response they have received from the public, Royal Mail bosses have decided they should now remain gold.
A special plaque will also be fitted with Skelton's name on it and marking his achievement. More than 100 post boxes were painted gold across the UK as a result of Team GB's success at the Olympic and Paralympic Games.
Mayor Lennox Cumberbatch said he was delighted with the decision which would in future provide another reason for people to visit Alcester.
"It has been very well received by the public and people are still coming into Alcester and having their picture taken with it," he said.
"It makes the whole thing special and is a permanent reminder to people in the town of what happened in 2012 and as an emblem for our own Games which we are going to continue to hold. There aren't many around. After Stratford there's Alcester and then you have to go a long way for the next one, so it's tremendous."
Moya Greene, chief executive officer at Royal Mail Group, said: "We are delighted at the way people took to this simple idea.
"The gold postboxes gave communities even more opportunity to mark the successes of Team GB and Paralympics GB - and became a part of local celebrations of London 2012 across the UK."
It is the first time in its history Royal Mail has permanently changed the colour of some of its iconic boxes to celebrate an historic achievement and marks the first major colour change for 138 years since the decision was taken to paint them red from green in 1874 so they would stand out more.
Since then the only exceptions have been the introduction of blue post boxes for overseas mail in the 1930s and the bases of some boxes were also changed during the Second World War from black to white so they could be seen more easily in the blackout.
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