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By Ian Dipple Thursday 08 November 2012 Updated: 08/11 11:00
A SCHEME which sees workers at the town's McDonald's stores donate money to charity from their wages has been recognised nationally.
Staff employed at restaurants in the town centre, Oakenshaw and Moons Moat - as well as stores in Stratford, Northfield and Yardley Wood - have signed up to donate an average of £1 a fortnight from their pay packet to support the work of the Ronald McDonald House in Birmingham.
It raises about £9,000 a year to help provide free accommodation and support to families with sick children being treated at the nearby Birmingham Children's Hospital.
The numbers signing up continue to rise and are expected to reach 75 per cent of the 400 plus workforce by the end of the year.
As a result the scheme was given the title of best SME campaign and overall winner at the National Payroll Giving Excellence Awards held at the Treasury in London and hosted by Bromsgrove MP Sajid Javid. Judges were particularly impressed by how the scheme had not only fostered a spirit of giving within a young workforce but had inspired them to get further involved in supporting the house by volunteering 300 hours of work.
Stephen Bennett, area supervisor said: "It’s amazing the number of employees that have opted to donate and the sums of money that this generates. There is a real feel good factor associated with the scheme and we are therefore seeing benefits in pride and commitment from our employees, many of whom have become involved in additional fund-raising."
Franchisee Robert Holdcroft added: "I'm very proud of all the staff and delighted to win these awards."
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