Juice contract

Lianne Cooper

25 April 2008

A PREMIUM fruit juice producer from Bromsgrove has picked up an exclusive supply deal with a national distributor.

Pago Fruit Juice UK has secured a new deal to supply its products to Waverley TBS, enabling the small company to reach a much wider audience with its products.

UK Managing director for Pago, Tony Harwood, said the move was mutually beneficial for everyone involved.

"Waverley TBS will be able to provide a UK-wide distribution network ensuring better customer service and delivery timescales," he said.

Phil Priest, group buying manager for Waverley TBS, added: “We are delighted to secure this exclusive relationship.

“Premium soft drinks are becoming an important feature of our portfolio as consumers continue to trade up on quality and switch to healthier soft drink options.”
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Juice contract