A juice of a good start to the year

Lianne Cooper

25 April 2008

A LOCAL fruit juice producer has enjoyed a good start to 2008 as residents follow resolutions to be healthy.
Bromsgrove-based Pago Fruit Juices UK has reported an excellent start to the year as the surge towards healthy eating and drinking sees its premium fruit juices being snapped up by an increasing number of bars, hotels and restaurants across the country.
More than five million bottles of Pago fruit juice – in its fourteen different flavours – were bought in 2007.
And managing director Tony Harwood is confident that 2008 will see a significant increase on this figure, and some exciting developments for the brand.
“We’re a niche supplier – you won’t find Pago on the shelves in the major supermarkets just yet, but who knows what might happen in the next twelve months,” he said.
"Many of Pago's fruit juices qualify as one portion of the five portions of fruit and vegetables recommended every day in a healthy diet and we are hearing that increasing numbers of our products are making their way into schools in young people’s lunch boxes."
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A juice of a good start to the year